10 Points on Retaining and Attracting Talent through Employer Branding

Anthony Hickey

In the second instalment of our Trust Insight webinar series, we had an Expert Panel from the Great Place to Work Community comprised of Joanne McLaughlin of Esri Ireland and Andrew Shaw from AbbVie, who took us through the importance of the GPTW brand for their businesses.

Each panellist offered insights and advice, the key points of which we have summarised below:


Joanne McLaughlin - Head of Marketing - Esri Ireland:

Joanne Quotes3


  1. The Great Place to Work brand provides is a valuable tool for organisations competing for talent with organisations with large budgets. The brand amplifies the voice of organisations and extends their reach.

  2. The GPTW brand can be leveraged to develop an organisation own brand, providing a platform to build and profile practice areas, as well as the profiles of employees.

  3. Organisations can populate a microsite on the GPTW website, providing a platform to promote the organisation and showcase their unique culture.

  4. Through the Great Place to Work branding of social media posts, organisations can build a reputation as experts in the area of high trust workplaces.

  5. Esri set out with a business strategy in 2015, to be a €10 million business by the end of 2020. They propose that they achieved that goal a year ahead of target, because of how they approached trust within their business and their Great Place to Work mindset.  


Andrew Shaw - Communications Manager - AbbVie:

Andy Quote3


  1. Collaboration between leadership and culture ambassadors throughout the organisation fosters a sense of employee ownership and promotes all-site engagement.

  2. Communication with the GPTW network provides insights which inform the development of practices to engage employees.

  3. Recognition through the GPTW programme provides an opportunity to thank employees for their contribution, as it denotes achievement through a sustained collaborative effort.

  4. On-site signage, illustrating the organisations status as a Great Place to Work, differentiates the business from competitors, for employees and customers alike.

  5. Employees feel a sense of pride when telling friends and family about their organisation’s recognition as a Great Place to Work, providing a genuine, powerful employer branding tool.


Summarising the panellist’s numerous insights into 10 points doesn’t quite do this webinar justice, so should you want to watch the full episode, you can do so here. 


Want to know more about how Great Place to Work can help your organisation engage, retain, and attract top talent? Get in touch with our team today.


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Employer Branding recording