3 Ways Great Place to Work Certification™ Will Build Employee Trust

Great Place to Work Inc

We’ve talked a lot about how to build and maintain trust in remote workforces. We’ve touched on supporting your employees during these tough times and new ways to create a great employee experience, adapt training & development, rethink job perks, and more.

Certification™ by Great Place to Work® is a powerful way to give your people something to celebrate while helping you attract and retain the best talent.

Here are just a few ways your company can benefit from Certification:


1. Find out what your people are thinking

It's become clear that we have to come to terms with things as they are now. You should assume your understanding about what your company, people and customers want, need and how they behave has changed in the new normal.

The best way to find out what they're thinking? Our Trust Index employee survey, the first step in earning Certification.

There are real costs to waiting until things get better to listen to your people:

  • You lose out on key insights about what matters most to your people now
  • You become blind to how employee needs are changing in response to the crisis
  • Your best people might not wait around for you to ask later--they'll find a company where leaders care now

By giving employees opportunities to express their experiences and questions on the survey, leaders provide a sense of ownership and influence during changes, greatly lowering employee stress and fear.

In addition, it unlocks a rich source of ideas and solutions for managing change.

Your people are the key to unlocking the ideas that have the potential to transform your business, culture and beyond.


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2.  Show that you are truly a people-first organisation

Many companies say they put their people first, regardless of whether or not their actions actually back up their claim. So how do customers and job seekers know which companies really care for their employees?

That’s where Certification comes in. It’s not something companies can fabricate. It’s not anecdotal. It’s a trusted stamp of approval, backed by quantitative and qualitative data from real employee survey responses.

It shows potential job seekers and others that you truly care about your employees’ experience and are committed to building and maintaining high-trust company culture.

Now is the perfect time to show your commitment to being a people-first organisation.


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3. Certification builds trust and pride

Certification tells employees that you care about them and their future and helps build pride at a time when your employees need it most. To follow leaders, particularly through challenging times, people must believe they can rely on their leaders to deliver on promises and match actions to words. They fundamentally need to believe that their leaders care for them and their future. 

Getting Certified sends a clear message to employees that you care about their experience and their wellbeing. And when people feel like their company invests in them, they'll put in their best for their company. 

Earning Certification is good news that your whole team can celebrate together. Certification gives you and your employees another opportunity to smile and celebrate one another when those moments are harder to come by.


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About Great Place to Work®

Great Place to Work® is the global authority on workplace culture. We help organisations quantify their culture and produce better business results by creating a high-trust work experience for all employees. We recognise Great Place to Work-Certified™ companies and the Best Workplaces™ in more than 60 countries. To join the thousands of companies that have committed to building high-trust company cultures that help them attract, retain and take care of their people, click below to contact us about getting Certified today.

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