Here are just a few ways your company can benefit from Certification:
1. Find out what your people are thinking
It's become clear that we have to come to terms with things as they are now. You should assume your understanding about what your company, people and customers want, need and how they behave has changed in the new normal.
The best way to find out what they're thinking? Our Trust Index employee survey, the first step in earning Certification.
There are real costs to waiting until things get better to listen to your people:
You lose out on key insights about what matters most to your people now
You become blind to how employee needs are changing in response to the crisis
Your best people might not wait around for you to ask later--they'll find a company where leaders care now
By giving employees opportunities to express their experiences and questions on the survey, leaders provide a sense of ownership and influence during changes, greatly lowering employee stress and fear.
In addition, it unlocks a rich source of ideas and solutions for managing change.
Your people are the key to unlocking the ideas that have the potential to transform your business, culture and beyond.
2. Show that you are truly a people-first organisation
Many companies say they put their people first, regardless of whether or not their actions actually back up their claim. So how do customers and job seekers know which companies really care for their employees?
That’s where Certification comes in. It’s not something companies can fabricate. It’s not anecdotal. It’s a trusted stamp of approval, backed by quantitative and qualitative data from real employee survey responses.
It shows potential job seekers and others that you truly care about your employees’ experience and are committed to building and maintaining high-trust company culture.
Certification tells employees that you care about them and their future and helps build pride at a time when your employees need it most. To follow leaders, particularly through challenging times, people must believe they can rely on their leaders to deliver on promises and match actions to words. They fundamentally need to believe that their leaders care for them and their future.
Getting Certified sends a clear message to employees that you care about their experience and their well-being. And when people feel like their company invests in them, they'll put in their best for their company.
We are all searching for things to celebrate these days. Earning Certification is good news that your whole team can celebrate together. Certification gives you and your employees another opportunity to smile and celebrate one another when those moments are harder to come by.
Ireland's Best Workplaces™ 2023
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About Great Place to Work®
Great Place to Work® is the global authority on workplace culture. We help organizations quantify their culture and produce better business results by creating a high-trust work experience for all employees. We recognise Great Place to Work-Certified™ companies and the Best Workplaces™ in more than 60 countries. To join the thousands of companies that have committed to building high-trust company cultures that help them attract, retain and take care of their people, contact us about getting Certified today.