The tourism industry in Ireland generates 5 to 7.6 billion per year for the economy and employs around 200,000 individuals. Fáilte Ireland, as the National Tourism Development Authority, work tirelessly to ensure Ireland is seen as a high-quality tourist destination, supporting our economy and those who rely on it. To achieve this, Fáilte Ireland relies on an innovative, agile, and engaged workforce, qualities which they have ingrained into their culture. How did they achieve this though? Let’s find out.
As Fáilte Ireland established practices and enhanced their culture, it was important for them to ensure all in the business understood the direction the organisation was moving in. By devising their organisational values, in conjunction with their employees, those in the business knew not only where the organisation was going but helped chart the course. These values, meaningful to all as a result of co-creation, would offer the why as to the logic behind decisions made in the business and ensured sound guiding principles would guide them on their journey.
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The Journey Continued
With each year of involvement in the Great Place to Work Programme, Fáilte Ireland’s trust levels would increase. Their annual survey results would provide validation for their efforts, across all key areas, their employees voiced their appreciation for the efforts taken by the business. In 2019, the organisation received Certification as Great Place to Work, cementing its position as a culture where talented people could thrive. Unwilling to rest on their laurels, they would continue to introduce a range of new initiatives such as an annual recognition awards event and wellbeing supports.