Key Values to Support Your Response to Covid-19 and Beyond

Cathal Divilly

We’ve pulled together some insights that we’ve gathered from how organisations across the Great Place to Work network are dealing with the current challenges, as well as how they deal with crises in general. It is important to note that the work you have already been doing with your people and culture will stand to you during difficult times, as well as being prepared for adversity at any time of the year.


 1. Trust as a Core Value

Workplaces that have focused on building their trust levels will find it that bit easier to navigate their way through difficult times, as now is the time where you will have to dip into those trust levels. A solid foundation of trust is essential for the changing of work patterns, new ideas, and adaptability to new ways of working from your employees. How you respond over the coming weeks and months is also a key opportunity to build robust, lasting trust with your teams.


2. Communication is the Core Foundation

Communication has always been a core foundation of the Great Place to Work methodology, and never has a good flow of authentic, honest communication been so critical. Rumours and misinformation spread quickly in uncertain times, so keep people informed on a regular basis with the facts from trusted sources - not Dr. Google. Ensure that key communications are cascaded throughout the workplace, and that the senior team and people managers are aligned with these messages.


New call-to-action


3. Leverage Trust for New Ideas

The need for new ideas from all employees is vital and this opportunity should be leveraged. Where possible, leave space for employee groups to work on new business solutions and ideas to keep things going. Give people the opportunity to get involved in the development of new business solutions, celebrating and acknowledging successful ideas. Give employees opportunities to upskill using webinars and e-learning platforms.


4. Stay Connected

Working remotely without daily contact with our colleagues is still relatively new to a lot of us, so it is vitally important to stay connected and embrace technology to stay in touch. Where feasible, leaders should schedule regular video calls with their teams to ask them how they are doing and if they need any support. Check in with employees both professionally and personally. Ask how they’re doing, and how their family is doing. The physical office provides a great opportunity for natural small talk: allow the virtual office to perform the same function.


5. Shared Wellbeing

Some of your team will be clear on how to cope with being more disconnected mentally and physically: others will need support. Embrace all tools at your disposal to empower employees to share best practices with each other as how they are personally looking after their wellbeing. Role modelling and peer support can be incredibly effective, so leaders should be prepared to share whatever coping mechanisms you’re personally putting in place to adjust to an uncertain world.


More resources on this topic:

About Great Place to Work®

Great Place to Work® is the global authority on workplace culture. We help organisations quantify their culture and produce better business results by creating a high-trust work experience for all employees. We recognise Great Place to Work-Certified™ companies and the Best Workplaces™ in more than 60 countries.

To join the thousands of companies that have committed to building high-trust company cultures that help them attract, retain and take care of their people, contact us about getting Certified™ today.