Whether it is the first time your survey your employees or that it is already fully integrated into your people strategy, you need to ensure that every employee's voice is heard and that you are receiving candid feedback from them.
What can you do to make your employees understand why their contribution to a great workplace is so meaningful?
In this article, we share 6 tips to make your survey process user-friendly and encourage maximum participation.
1. Communicate in advance
It is vital to the success of your survey that your employees are made aware that Great Place to Work®️ has been engaged to distribute your employee survey. Remember to provide your employees with an understanding of what their participation means, when to expect the survey and what to expect.
Ensure that this is their opportunity to give feedback on their workplace experiences. Ensure that all employees are aware of the confidentiality of the process. This includes the fact that the survey results will be amalgamated by Grear Place to Work®️ and that individual answers will not be available to your organization.
During the survey periodically remind all employees of your organisation’s participation in order to achieve a high response rate. We do not however suggest you pressurise or force your request.
2. Explain why you do it
Explain why they should take part in the survey and what you are trying to achieve with it. Share the time they will need to complete the survey.
Examples:
Example:
3. Use several communication channels
It’s time to get creative! Talk about the upcoming employee survey in multiple formats and get creative with your marketing campaign:
If you have a GPTW Team already, they can also encourage the rest of the team to participate and be advocates of the programme. Make sure you equip them with the right communication assets.
4. Make it come from the top
The leadership team must be on board with the initiative before employees can be expected to participate in an engagement survey. It is imperative to note that leadership has a major impact on employee participation rates in employee surveys within an organisation.
Include your CEO or senior leader in the communication process. Ask your CEO to share a memo to inform the whole organisation that you are participating in the Great Place to Work®️ programme.
5. Ensure Confidentiality and Anonymity
It is vital for the success of your survey that employees are made aware that Great Place to Work® has been engaged to distribute your employee survey.
Confidentiality can be one of the main factors affecting survey responses. Employees tend to respond more honestly and accurately to surveys if the confidentiality issues have been underlined and communicated well with them in advance.
Making sure that employees know the survey is sent by a third party, can also increase confidence in its confidentiality. Also, making it clear that employees’ individual responses will not be reported back to the organisation and that only groups of more than 5 (e.g., particular departments) will be reported on can directly affect the honesty and accuracy of answers provided.
6. Ensure your employees are in a safe environment to share
Employees need to feel comfortable sharing their answers candidly without fear of repercussions.
Here is a couple of DON'Ts to make it extra clear:
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About Great Place to Work®
Great Place to Work® is the global authority on workplace culture. We help organizations quantify their culture and produce better business results by creating a high-trust work experience for all employees. We recognise Great Place to Work-Certified™ companies and the Best Workplaces™ in more than 60 countries.
To join the thousands of companies that have committed to building high-trust company cultures that help them attract, retain and take care of their people, contact us about getting Certified™️ today.
More helpful resources to help you Boost your Survey Response Rate: