Whether you're conducting your first employee survey or it's already a key part of your people strategy, it's essential to ensure every employee's voice is heard and that you receive honest, candid feedback. So, what can you do to make your employees understand why their contribution and engagement with these surveys is so meaningful to your overall workplace culture?
In this article, we share 6 tips to make your survey process user-friendly and encourage maximum participation.
It is vital to the success of your survey that your employees are made aware that a third party (Great Place to Work®️) has been engaged to distribute your employee survey. Remember to provide your employees with an understanding of what their participation means, when to expect the survey and what to expect.
Ensure that this is their opportunity to give feedback on their workplace experiences. Ensure that all employees are aware of the confidentiality of the process. This includes the fact that the survey results will be amalgamated by Great Place to Work®️ and that individual answers revealing who answered what will not be available to your organisation.
During the survey, regularly remind all employees of your organisation’s participation in order to achieve a high response rate. However, it is important not to put pressure on employees if they do not wish to take part.
Explain why they should take part in the survey and what you are trying to achieve with it. Share the time they will need to complete the survey. If it’s your first time, let them know why you are participating and why it is worthwhile to respond.
Examples:
In the case of your second or third participation, explain what you did with their results last year and how it helped improve workplace culture. If employees have completed surveys previously and seen no changes as a result, they may be reluctant to spend their time and energy completing another survey. It is important to make a commitment to act on the survey results and link the actions that have been taken to the survey.
It’s time to get creative! Talk about the upcoming employee survey in multiple formats and get creative with how you spread the word:
If you have a GPTW Team already, they can also encourage the rest of the team to participate and be advocates of the programme. Make sure you equip them with the right communication assets.
Your leadership team must be on board with the initiative before employees can be expected to participate in an engagement survey. It is imperative to note that leadership has a major impact on employee participation rates in employee surveys within an organisation.
Include your CEO or senior leader in the communication process. Ask your CEO to share a memo to inform the whole organisation that you are participating in the Great Place to Work®️ programme.
It is vital for the success of your survey that employees are made aware that Great Place to Work® has been engaged to distribute your employee survey.
Confidentiality can be one of the main factors affecting survey responses. Employees tend to respond more honestly and accurately to surveys if the confidentiality issues have been underlined and communicated well with them in advance.
Making sure that employees know the survey is sent by a third party, can also increase confidence in its confidentiality. Also, making it clear that employees’ individual responses will not be reported back to the organisation and that only groups of more than 5 (e.g. particular departments) will be reported on can directly affect the honesty and accuracy of answers provided.
Employees need to feel comfortable sharing their answers candidly without fear of repercussions.
Here is a couple of DON'Ts to make it extra clear:
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About Great Place to Work®
Great Place to Work® is the global authority on workplace culture. We help organisations quantify their culture and produce better business results by creating a high-trust work experience for all employees. We recognise Great Place to Work-Certified™ companies and the Best Workplaces™ in more than 60 countries.
To join the thousands of companies that have committed to building high-trust company cultures that help them attract, retain and take care of their people, contact us about getting Certified™️ today.
More helpful resources to help you Boost your Survey Response Rate: