Every organisation has an Employer Brand, even if they decide not to define or codify it, it exists. As well as an Employee Value Proposition - every employee being part of an organisation is having an experience.
What not all organisations do is activate, internally or externally their Employer Brand or Employee Value Proposition. They don’t tell their story, yet this is one of the best ways to engage with their different stakeholders.
And using storytelling to communicate about your Employer Branding doesn’t mean you need to create a story about your brand, it means you need to tell your own organisation’s story, and it starts by diving into your culture.
Your free Employer Branding Guide
Within the Great Place to Work Community, members use their different Great Place to Work recognition and certification to promote their Employer Brand which brings third-party credibility to their strategy. We have put together an easy-to-follow guide to gather all the great ideas of our Community to bring out and enhance their Employer Brand and Employee Value Proposition. Download the Employer Branding Guide for free just below.
Employer Branding Summit
Activating an Employer Brand has never been as a challenge as this last year. With the office, internal celebrations, and meeting opportunities traditionally being at the center of the activation strategy, there is an urgent need to adapt the activation to the remote working setting or even the mix of both. In the Employer Branding Summit, we recently hosted, the speakers have given some key tips:
Employer Brand comes from your organisation’s culture and is built into it
To have a good story you need to have a good vision of your own culture, values and of your worth
Your Employer Brand strategy needs to be underpinned by your organisation’s objectives
Check out who made Ireland's Best Workplaces 2023 in our exclusive report in partnership with The Irish Times 👇
About Great Place to Work®
Great Place to Work® is the global authority on workplace culture. We help organizations quantify their culture and produce better business results by creating a high-trust work experience for all employees. We recognise Great Place to Work-Certified™ companies and the Best Workplaces™ in more than 60 countries. To join the thousands of companies that have committed to building high-trust company cultures that help them attract, retain and take care of their people, contact us about getting Certified today.