In this Employer Branding Case Study, you will read about how ORS, a prominent Irish multi-disciplinary building consultancy firm, is attracting and retaining top talent. ORS focuses on client relationships, emphasising responsiveness and dependability of delivery, building long-lasting relationships through investment in clients. Providing such services requires top talent, but how did ORS elevate their brand to attract and retain the calibre of employees needed? In this article, you find the answer to this question, and discover how you can do the same in your organisation.
Context: A Competitive Talent Market
At the National Economic Dialogue on June 28th, Minister Simon Harris warned of a growing skill-shortage in the engineering sector. Far from a new concern, the STEM sectors in Ireland simply do not have a sufficient talent pool available to draw from. The challenge for an organisation like ORS has been, and remains, how to differentiate themselves in a competitive talent market. We created an infographic which you can download below, illustrating how ORS elevated their employer brand to attract and retain the best available talent, the contents of which are explained below.
With all of the meticulous planning and persistence needed to develop such a great culture, the challenge was then to ensure this effort was reflected in their employer brand. To do this, ORS engaged in the Great Place to Work Programme, earning its recognition as one of Ireland’s Best Workplaces and the highest placed building consultancy firm across all categories.
Outshining the Competition
With their culture now firmly established as one of Ireland’s best, the organisation had the platform their efforts deserved. The fruits of their labour would be felt through increased talent attraction and retention. With just 2% of recruits now coming through external agencies and an 80% acceptance rate of role offers, the appeal of their culture has clearly been felt by job hunters. What’s more, when they enter the business, the overwhelming majority stay in the business, as evidenced by their 85% retention rate.
How Your Organisation Can Elevate its Employer Brand
Nothing makes us prouder than seeing our clients receive the recognition they deserve and reaping the rewards warranted by their commitment to building great cultures. ORS has done just that and leveraged their recognition as a Best Workplace to amplify their employer brand. If you are looking to add credibility to your employer brand to help you attract and retain the talent needed to realise your organisation’s goals, you need to look no further than the Great Place to Work Programme.