How to Support Parents and Create Family-Friendly Cultures

Anthony Hickey

Great workplaces realise that parenthood is a factor in the lives of many of their employees 365 days a year and do their best to support them. So, how do the Best Workplaces support working parents and create family-friendly cultures? Keep reading to find out.


1. Role Modelling

Research indicates that the two most important factors that influence work-life balance satisfaction are leadership support and flexibility of working hours. We will focus on leadership support first, as this significantly influences the uptake of flexible working. One of the key recommendations for an organisation to develop a family-friendly culture is for leaders to role model work-life balance and espouse the importance of time spent with families. (1)

Culture begins with leadership, with their actions influencing employees. In our work, we see countless examples of this from clients. Organisations who espouse family values and leaders who openly discuss balancing their commitments with parenthood foster a culture where family commitments are viewed as important. It is then that available supports are availed of fully.


2. Flexible Working

Flexible working, including arrangements such as discretionary start and finish times, hybrid and remote working are invaluable for working parents. There are significant benefits for such arrangements for all parties. For the organisation, demonstrated benefits include increased organisational commitment, reduced turnover and fewer sick days taken. For the employee, flexible working options have been shown to reduce work-family conflict, reduce stress, and lessen the likelihood of burnout. (2)

To ensure success in this area, great workplaces focus on internal communication and fairness in decision making. These organisations clearly communicate their remote working policy and ensure decisions made in response to remote working requests are made based on consistent criteria. Businesses who do this well typically report far fewer issues in this area than those who do not and feel the benefits outlined above.


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3. Family-Friendly Benefits

Flexible working is one example of a family-friendly policy. Others include health insurance and EAP services which include coverage for families, parental leave benefits, supports for parents returning to the workplace, childcare assistance, adoptive leave, and care leave. Where benefits of this type are offered, work-life balance is encouraged and leadership support is evident, the organisation is felt to be a family-friendly work environment.

The benefits of creating such a culture are clear for both employees and the organisation. Research indicates that such supports result in significantly reduced work-family balance conflict, increased job satisfaction and commitment, and reduced turnover rates.

Amongst our Great Workplaces, these forms of support are widely offered and availed of, and we certainly see the measurable benefits in relation to engagement and retention.


4. Support Networks and Resources

While we would sometimes see reports of employee resource groups set up to act as a peer support network for working parents, they truly rose to prominence during Covid-19. We heard accounts from organisations such as Workhuman, offering digital spaces where parents could discuss the challenges they were facing. Perhaps most indicative of a family-friendly culture, were examples of experienced parents supporting new parents by offering guidance.

Organisations also offered guidance for parents throughout the pandemic. We received accounts of organisations such as Cpl, that invited parenting experts to speak to their employees virtually and organisations such as Informatica, that offered a range of resources for parents to avail of. Activities such as these reinforce the importance of family within the culture and can be adopted by any organisation to support working parents.


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5. Family-Friendly Social Events

Most organisations hold multiple yearly social events for employees, and at least one of these events is often tailored to be family-friendly. Simple but fun ideas could be Christmas events, trips to places like Tayto Park, or BBQ’s offering opportunities for employees to meet each other’s families.

During the remote period, art competitions, treasure hunts, watch-a-longs and more were provided by organisations to ensure family-friendly events were still occurring. Activities such as these strengthen the bonds between employees, show employee spouses what is so great about their partner’s workplaces, and foster a family-friendly culture.


6. Building A Culture of Trust, Understanding and Support

Where trust exists in an organisation, there is an understanding that all in the business are doing their best to contribute to the success of the group, and there will always be times during working hours where the needs of the family come first. We see Best Workplaces rally to support a colleague in need, and that includes peers suddenly finding their plans upended by home life. This is a team ethos in full swing, and a feature of Great Workplaces we see time and time again.






About Great Place to Work®

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